Meet Coach Laura

  • For over 30 years, I’ve coached, raced, and lived the runner’s journey. I started running at age 13 with high school cross country, continued in college, and completed 15+ marathons across my 20s, 30s, and 40s—all while working full-time as an executive in the financial services industry, raising two children, navigating through life's messy middle, and coaching youth sports. At 52, I laced up for my first ultra—and every mile since has affirmed what I now know deep in my bones: age is no barrier to running, growth, or achieving any dream you set your mind to.

  • For me, running has always been more than a sport. It’s a mirror, a teacher, and a lifelong companion. It’s taught me how to embrace discomfort, stay grounded through highs and lows, and build resilience that lasts far beyond the finish line. I run to prioritize health span over lifespan, to choose grit over ease, and to keep growing—especially as I get older. Pushing boundaries isn’t just about speed or distance. It’s about living with intention, strength, and a spirit that stays curious and courageous no matter the mile.

  • I created Own Your Endurance to bring together two things that have shaped my life: a deep belief in the power of long-distance running to fuel lifelong vitality, and a gift for helping others unlock their full potential. For me, it’s never just about the miles—it’s about guiding people to tap into their unique strengths and experiences so they can thrive at every stage of life. Years of ultrarunning have taught me that endurance isn’t just physical. It’s emotional, mental, and deeply personal. That understanding is at the heart of how I coach—with purpose, compassion, and an unwavering commitment to helping athletes rise to their moment, no matter the terrain. I work especially with runners over 45 who want to train with purpose, stay consistent, and keep growing—physically, mentally, and emotionally. Coaching is where I do my best work: guiding self-motivated athletes to turn intention into action. Through science-backed strategies, real-world experience, and a commitment to consistency, I help you build sustainable habits, stay accountable, and train with clarity—so you can own your endurance for years to come.

    • UESCA Certified Ultra Running Coach

    • Certified Level 1 Precision Nutrition Coach

    • Training Peaks Level 1

    • I am proud to be a 2026 Ambassador for Precision Fuel & Hydration — a brand focused on helping endurance athletes fuel and hydrate accurately through individualized carb, sodium, and fluid strategies. I use their products regularly in my ultra and marathon training for their simplicity, effectiveness, and science-backed approach.

    • Everyday Ultra Racing Team Coach

    • NASM Personal Trainer

    • Boston Marathon 

    • 5× New York City Marathons

    • 10× Marine Corps Marathons

    • 2x Marine Corps 50K

    • Bashore Bash 12-Hour Endurance Run

    • 2× JFK 50-Miler

    • Many on the Genny 45-Miler 

    • 2× Pine Creek Challenge 50-Milers

    • Pine Creek Challenge 100K

    • 2× Javelina 100-Miler

    • Oregon Cascades 100-Miler

    • Devil Dog 50k

    • Belmonte 50 miler

    • Sedona Canyons 125

Work With Me

Own Your Endurance

  • The Truth About Training Advice Online

    You can find endless free training plans on social media. That’s the easy part.

    But when runners get sick, miss a workout, feel an injury coming on, or wonder what to eat before a race—they turn to the internet. And what do they find? A flood of conflicting advice from strangers who aren’t certified, aren’t coaching, and don’t know a thing about YOUR body, history, mindset, or goals.

    It’s no wonder so many runners feel stuck, confused, and unsupported.

  • Most runners crave structure, discipline, and a proven approach that’s tailored to them. That’s where coaching comes in—and where I come in.

    When I stepped into ultramarathoning, I hired a coach because I didn’t know when to quit. I pushed too hard, did too much, and needed someone with experience to guide me through recovery, adaptation, and performance at longer distances.

    Now, I offer that same transformative support to the athletes I coach.

  • Working with me isn’t just about workouts—it’s about cultivating sustainable habits through:

    • Psychological strategies: Building confidence, resilience, and mental toughness

    • Behavioral routines: Creating structure that fits your life, not fights it

    • Environmental awareness: Adapting training to your real-world demands

    I start by understanding the entire athlete—your goals, your lifestyle, your strengths and struggles. Then we build a flexible, personalized plan that evolves with you.

    • A training plan tailored to your goals, schedule, and mindset

    • Education on the science behind training, nutrition, and recovery

    • A strong partnership built on open communication and understanding

    • Coaching designed specifically for long-term progress and athlete longevity

    • Encouragement to build sustainable habits for lasting performance

    • Variety in your workouts to keep you engaged and progressing

    • A relentless commitment to helping you reach the finish line—strong, confident, and proud

Book Your Free Discovery Call

  • For more than 20 years, I’ve known Laura as a colleague, manager, coach, mentor and friend. She has always amazed me with her ability to lead at the highest levels in business, care for her family, and still pursue her passion for running-even completing multiple 100-mile races. Laura doesn’t just talk about discipline, resilience, and balance-she lives it. That’s why she’s such a powerful coach for anyone trying to achieve more while juggling the very real demands of career, family, and personal goals.

    — Antonio Dasilva, friend, colleague, and Javelina Jundred/Oregon Cascades Crew Chief 2024-2025

Final Word

You don’t need more noise. You need a coach who listens, understands, and guides you with purpose.

I’m Coach Laura—and I’m here to help you Own Your Endurance.

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